There are several benefits to the B2B ecommerce model. With the continual growth of this company model, new opportunities emerge all the time (Jones & George, 2020). Consider this: the target consumer base for most businesses are millennials. Millennials feel at ease in the digital world and prefer to make purchases online; that need is met by B2B ecommerce. As such, this discussion investigates the advantages and disadvantages of a B2B model. Business-to-business digital commerce sites allow clients to buy items online while also presenting many new advantages to a firm (Jones & George, 2020). Customers, dealers, and retailers benefit from monitoring their online and offline transactions in one site, coordinating their purchases, finances, and viewing their tariffs and applicable discounts via an online service.